I discover the other day Interlude. This Israeli Start-up allows jumping from a linear type of video to dynamic storytelling in which the audience has the power to choose which path the story should take.
Let me bring to the table an analogy to explain it better. I would let you remember those books back when we were kids, if you belong to the generation X, in which we were able to choose our own adventure. In these books after finishing a chapter we were asked to take a decision. Based on this decision the story will flow in a certain direction. At the end we felt like the story was pretty much our very own and it was completely different from the story based on the decisions made by other readers. So it was kind of like a story written just for me.
In this case, Interlude has developed a tool called Treehouse. This application allows the user to build stories in the same way Bantam Books did with their “Choose you own Adventure”. The user needs to upload their video piece into a time line and every once in a while, basically when they decide to, they will place this functionality that will split the timeline into two or more timelines to continue the story. In the final video, whenever this functionality appears, the audience will be placed in a situation in which they will need to make a decision in order to continue the story.
Of course, all these decisions that the audience take are accessible through an analytics tool within the platform. All this information will lately help the user/owner to understand better their audience, deliver better material and to optimize resources from production to paid advertisement.
It is easier; at least it looked when they presented it, than it might look from what I have written in my post. The truth is that it only requires a bit of planning before any piece of film is recorded, and it definitely has loads of different and outstanding potential uses.
Two timelines interacting to tell one single story: you can tell the same story in more than 2 different timelines, and just jump from one to another to enrich the experience.
Personalized Interviews: imagine you record a whole interview and you just allow the user to choose what questions they want to listen to.
One story, more than one angle: as audience you could be able to decide which angle a specific scene should be told from or what side of the story you would like to know based on the election of a concrete character.
Research on advertising: deliver a whole film through the platform and empower the audience which version of the spot works better based on the cumulative decisions of all of them.
These are just a bunch of examples. I am pretty sure that it is just the beginning for a whole new way of telling stories in which the audience will have the control in the way they want to consume them.