Category Archives: Content

6 types of content people in your organzation will share

Breaking NewsHaving your employees onboard in the content sharing strategy is key to success. This success is built upon the following framework:

  • You need to tell them how important they are for your company in your content marketing strategy,
  • you need to teach them how to use social media to promote company content,
  • you need to share your content in a way in which your employees will find it easy to participate and …
  • you need to get them to share.

In this post I will focus on what sort of content is relevant for people so they can find it suitable for their timelines, in other words, what sort of content do you need to write to get employees to share it. Continue reading →

Dynamic Storytelling or how the audience controls the flow of the story

choose your own adventureI discover the other day Interlude. This Israeli Start-up allows jumping from a linear type of video to dynamic storytelling in which the audience has the power to choose which path the story should take.

Let me bring to the table an analogy to explain it better. I would let you remember those books back when we were kids, if you belong to the generation X, in which we were able to choose our own adventure. In these books after finishing a chapter we were asked to take a decision. Based on this decision the story will flow in a certain direction. At the end we felt like the story was pretty much our very own and it was completely different from the story based on the decisions made by other readers. So it was kind of like a story written just for me.

Continue reading →