After having missed South by SouthWest this year due the birth of my second son, Francisco, I have been looking for an event to fill that spot for me this year. Although I could not be happier about the arrival of my new child, I have to say that I need that brain food. These sort of events push my thinking forward and help me ave a fresher approach to everything I do in my job. Continue reading →
Comentaba el otro día, en mis 5 pilares para una estrategia mobile de marca, que es vital entender el journey del consumidor, para saber cuándo, dónde y cómo poder contactar con él para generarle ese valor que al final haga que interactúe con nuestra marca. Con los nuevos avances tecnológicos y las conexiones inalámbricas vía bluetooth que permiten conectarse entre sí diferentes dispositivos, está surgiendo una nueva oportunidad de comunicación con el cliente en el punto de venta.
One of the main topics that were king during the past South by Southwest, which by the first time I attended, was Connected Wearables and its evolution to be more than just a piece of trendy design that inspires you on the short-term to be a bit more active.
While it is quite obvious that wearable is the path in which mobility needs to evolve, the industry still needs to pass through the hype phase in which design, novelty and trendiness are king.