Tag Archives: Contenido

6 types of content people in your organzation will share

Breaking NewsHaving your employees onboard in the content sharing strategy is key to success. This success is built upon the following framework:

  • You need to tell them how important they are for your company in your content marketing strategy,
  • you need to teach them how to use social media to promote company content,
  • you need to share your content in a way in which your employees will find it easy to participate and …
  • you need to get them to share.

In this post I will focus on what sort of content is relevant for people so they can find it suitable for their timelines, in other words, what sort of content do you need to write to get employees to share it. Continue reading →

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Mis 5 pilares para una buena estrategia Mobile de marca

3872388968_6d49999a3cMe declaro a mí mismo un ferviente creyente del medio Mobile. Últimamente abordo la planificación de todas las acciones en las que estoy metido con esta lupa. El consumo de este punto de contacto por los teens me obliga a hacerlo, a hacer esa aproximación intentando siempre ser Mobile first para conseguir ser relevante para ellos. He de confesar también, que nunca fue así. Continue reading →