Tag Archives: Nike Fuelband

Connected Wearables, Engaged Humans

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One of the main topics that were king during the past South by Southwest, which by the first time I attended, was Connected Wearables and its evolution to be more than just a piece of trendy design that inspires you on the short-term to be a bit more active.

While it is quite obvious that wearable is the path in which mobility needs to evolve, the industry still needs to pass through the hype phase in which design, novelty and trendiness are king.

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