Tag Archives: social media

8 clues to maximize your earned media

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One of the talks that I was really looking forward to go to during South by Southwest was the science of predicting earned media. This panel was led by a company called Visible Measures and included people form media agency and brands.

As we all want to make the most out of our paid media when we support a specific content, especially when we have limited resources, I made sure to squeeze every word and concept the panelists came up with.

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