Tag Archives: South by Southwest

From SXSW to Web Summit

sxswAfter having missed South by SouthWest this year due the birth of my second son, Francisco, I have been looking for an event to fill that spot for me this year. Although I could not be happier about the arrival of my new child, I have to say that I need that brain food. These sort of events push my thinking forward and help me ave a fresher approach to everything I do in my job. Continue reading →


8 clues to maximize your earned media


One of the talks that I was really looking forward to go to during South by Southwest was the science of predicting earned media. This panel was led by a company called Visible Measures and included people form media agency and brands.

As we all want to make the most out of our paid media when we support a specific content, especially when we have limited resources, I made sure to squeeze every word and concept the panelists came up with.

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Connected Wearables, Engaged Humans


One of the main topics that were king during the past South by Southwest, which by the first time I attended, was Connected Wearables and its evolution to be more than just a piece of trendy design that inspires you on the short-term to be a bit more active.

While it is quite obvious that wearable is the path in which mobility needs to evolve, the industry still needs to pass through the hype phase in which design, novelty and trendiness are king.

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