I discover the other day Interlude. This Israeli Start-up allows jumping from a linear type of video to dynamic storytelling in which the audience has the power to choose which path the story should take.
Let me bring to the table an analogy to explain it better. I would let you remember those books back when we were kids, if you belong to the generation X, in which we were able to choose our own adventure. In these books after finishing a chapter we were asked to take a decision. Based on this decision the story will flow in a certain direction. At the end we felt like the story was pretty much our very own and it was completely different from the story based on the decisions made by other readers. So it was kind of like a story written just for me.