Tag Archives: SXSW

From SXSW to Web Summit

sxswAfter having missed South by SouthWest this year due the birth of my second son, Francisco, I have been looking for an event to fill that spot for me this year. Although I could not be happier about the arrival of my new child, I have to say that I need that brain food. These sort of events push my thinking forward and help me ave a fresher approach to everything I do in my job. Continue reading →

Dynamic Storytelling or how the audience controls the flow of the story

choose your own adventureI discover the other day Interlude. This Israeli Start-up allows jumping from a linear type of video to dynamic storytelling in which the audience has the power to choose which path the story should take.

Let me bring to the table an analogy to explain it better. I would let you remember those books back when we were kids, if you belong to the generation X, in which we were able to choose our own adventure. In these books after finishing a chapter we were asked to take a decision. Based on this decision the story will flow in a certain direction. At the end we felt like the story was pretty much our very own and it was completely different from the story based on the decisions made by other readers. So it was kind of like a story written just for me.

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8 clues to maximize your earned media


One of the talks that I was really looking forward to go to during South by Southwest was the science of predicting earned media. This panel was led by a company called Visible Measures and included people form media agency and brands.

As we all want to make the most out of our paid media when we support a specific content, especially when we have limited resources, I made sure to squeeze every word and concept the panelists came up with.

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Connected Wearables, Engaged Humans


One of the main topics that were king during the past South by Southwest, which by the first time I attended, was Connected Wearables and its evolution to be more than just a piece of trendy design that inspires you on the short-term to be a bit more active.

While it is quite obvious that wearable is the path in which mobility needs to evolve, the industry still needs to pass through the hype phase in which design, novelty and trendiness are king.

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